Project 04

As the Campaign Planner for the Argos marketing campaign, I led the strategic direction by aligning client objectives with audience insights and campaign execution. I collaborated with creative teams and account services to translate data-driven insights into impactful strategies. My role ensured the campaign remained focused on strategic goals, driving measurable results and enhancing the agency's reputation in marketing communications.
This Argos campaign showcases my expertise in strategic planning, digital marketing, and data-driven decision-making to deliver results-driven campaigns. I worked with cross-functional teams to ensure the campaign's success through targeted marketing strategies and creative execution.