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Poject 02
Project type
Agency planner
The "WHY YOU LOVE YOURSELF" campaign by Dove UK is a TikTok and YouTube marketing campaign focused on body positivity, diversity, and self-love. Designed to engage audiences through user-generated content and influencer marketing, the campaign encourages individuals—including the LGBTQ+ community—to celebrate their natural beauty. With a strong emphasis on inclusive branding and digital engagement, it aligns with Dove’s marketing strategy to promote positive body image. By leveraging TikTok trends and YouTube storytelling, this campaign successfully increases brand awareness, audience interaction, and viral reach, making it a powerful example of social media marketing in the beauty industry. #DoveUK #TikTokMarketing #BodyPositivityCampaign
